Customer : Launched

Idea Launched: Improve MSI Inbox

sbx_bean — Fri, 23 Oct 2009 17:00:00 GMT

Hi there,

Welcome to My Starbucks Idea! You may have noticed we have a new look. Please tell us how you like the refreshed website. With the site refresh, we also launched one of your ideas – improve the inbox. The inbox has three components: comments, my ideas, and my comments. Within each of these tabs you can now filter by date settings ranging from today to last month as well as “all” and “unread”. You can also filter by ideas category.

The work hasn’t stopped. We’re continuing to make improvements on the site functionality, so don’t be shy, tell us your wish list for the website and as always we’d love to hear all your ideas for Starbucks too. We’re still here with the same purpose to listen to you and generate ideas to shape and improve your Starbucks Experience. Keep the ideas coming!

Don’t make me search my inbox
posted by flukes

The Newest Ideas in Action

sbx_bean — Fri, 02 Oct 2009 21:54:00 GMT

We're making progress on ideas that you've shared with us on
My Starbucks Idea. Your ideas continue to inspire us. Keep the ideas coming!

Ideas LAUNCHED

Discount Shipping to Military Bases
Starbucks iPhone App
Display Card Balance on Register

Ideas UNDER REVIEW

Return the Cups with the Inspirational Quotes
posted by coffeecup2009

Skinny Pumpkin Spice Latte
posted by valeriea0001

Sugar-free Holiday!
posted by Kluvsflipflops

Ideas COMING SOON

Stop Wasting so Many Pastries!
posted by camille

Make MORE Reusable Venti Tumblers!
posted by tisjustme

Don't Make me Search my Inbox
posted by flukes

Maple Scone makes a comeback!

_sbx_evan — Wed, 30 Sep 2009 16:15:00 GMT

A long-time customer favorite, the Maple Pecan Scone, is returning to select markets in California and the Midwest just in time for fall. We recently raised the bar on the quality of our food. We combed through hundreds of recipes to find simple and great-tasting recipes that use high-quality ingredients. We’ve also removed artificial flavors, artificial dyes, artificial trans fats and high-fructose corn syrup. The Maple Pecan scone was our product development team’s biggest challenge, but we finally got it! The scone is packed full of praline pecans and a generous indulgent coating of maple icing and a big hit of maple. We know from the feedback on MSI you’ve missed this popular scone so we hope you try it soon!

Bring Back the Maple Oat Nut Scone
posted by Davis Fan

Take the Starbucks VIA™ Ready Brew Challenge – the proof is in the cup!

Howard Schultz — Tue, 29 Sep 2009 17:01:00 GMT

Today is a significant and momentous day. Starbucks VIA™ Ready Brew, a breakthrough innovation in instant coffee that delivers the same great flavor and quality of Starbucks coffee is launching in the U.S. and Canada - now you can find Starbucks VIA™ Ready Brew at a store near you!

Starbucks VIA™ is 100% natural roasted arabica coffee in an instant form that is rich and full-bodied just like a fresh brewed cup of Starbucks coffee. I invite you to try this new coffee experience. Join us at your local Starbucks between October 2 and October 5 and take the Taste Challenge. You can try Starbucks VIA™ next to our brewed coffee and see if you can taste the difference! Just for taking the Taste Challenge, we will offer you a free brewed coffee during your next visit and $1 off a three-pack of Starbucks VIA™ (US-only).

Look forward to hearing your stories from the Taste Challenge.

Howard

Have you seen the new Starbucks Card site?

_sbx_stor — Wed, 12 Aug 2009 18:05:00 GMT

Hi,

I’m Sally from the Starbucks Card team and I wanted to share some exciting news with you. Last week, we launched our new Starbucks Card website providing all of our Card holders with a new and improved experience when managing their Starbucks Cards online. This new site is both simpler and faster. It features a virtual Card wallet that gives you a single destination to manage all of your Starbucks Cards, Starbucks Gold Card and Starbucks Card Duetto® Visa®.

Here are some of the new features you can enjoy on the site:

Transfer multiple Card balances onto one Card
Report Cards as lost or stolen and reorder new Cards online.
Add your friends and family members’ Cards to your account and set up a one-time or auto-reload amount as a gift.
Register your card to benefit from everyday rewards.
View your transaction history for up to 30 days.

We’re really excited about the new site, and invite you to check it out . And, be sure to tell us what you think.

P.S. Please contact us if you’ve forgotten your Starbucks.com account username or password (you’ll need them to log into the site).

This blog was inspired by your ideas:

Consolidate Card Balances
Please make it so the card site can identify the Gold Card
Thumbnails of all the cards
Allow more cards!
Starbucks Card Nicknames
Website more efficient

The Bear is Back!

Kevin Samione — Tue, 11 Aug 2009 17:57:00 GMT

We heard you. And we listened. Then we made a great coffee … greater.

As manager of Starbucks Packaged Coffee business, I try to make sure every one of you, our customers, has a Starbucks® coffee you love to brew at home every day. When we removed Yukon Blend® from our menu last year, you told us we took away one of your favorites. Well, we are making it up to you. I am excited to share that Yukon Blend® is coming back and you should see it at your local Starbucks in early September. I am even more excited to let you know this coffee is now 100% certified organic and still 100% delicious.

Starbucks lore tells the tale of Yukon Blend® as a coffee created for one of our original customers – the captain of a fishing boat. He asked us to make a coffee blend for his crew that could stand up to the frigid mornings and long days fishing in the cold waters where the Yukon River feeds into the Bering Sea. We created Yukon Blend®: a hearty, bold, well-rounded coffee that can withstand any adventure the day might throw at you … even icy waves over the bow.

(Re)introducing Starbucks Organic Yukon Blend®. A legendary coffee as old as Starbucks itself.

Enjoy. And be ready for your day.

Kevin

This blog was inspired by your idea: YUKON!

New Ideas in Action

sbx_bean — Thu, 06 Aug 2009 16:00:00 GMT

Hi everyone,

Happy August! Lots happening on MSI. Last month we launched several ideas – Mini Starbucks Card, healthy food options, treat receipt, reusable totes, and Strawberry Vivanno. Thank you for your continued involvement in shaping the Starbucks experience.

New ideas under review…

MSI inbox
Posted by flukes

Customized Starbucks t-shirt
Posted by Kristin7

First to know
Inspired by Reward repeat customers with Starbucks promotional items
Posted by elmercup

Starbucks Card Durability
Inspired by my plastic gold card is melting
Posted by lippy1

Straws, please
Posted by VentiIcedCoffe

Ideas Coming soon…

Bring Back Yukon Blend
Posted by disapptd

Bring Back the Maple Scone
Posted by dfwactor

Keep the ideas coming! We’re listening.