Customer : MSI Team

"Report Abuse" feature - now live on MSI

sbx_bean — Tue, 08 Sep 2009 23:06:00 GMT

Hi there,

I wanted to share with you a site feature that just launched - Report Abuse! So far, the community has done a good job of staying focused primarily on ideas, but from time to time some get a little off track. We have now provided an MSI abuse reporting function on each idea. Once logged in simply click on the link under the idea and it is flagged to the MSI moderators. If you see some unacceptable language, spam, something is miscatgorized - it is now easier to let us know!

Thanks for your help in keeping us focused on generating ideas!

Cecile

New Ideas in Action

sbx_bean — Thu, 06 Aug 2009 16:00:00 GMT

Hi everyone,

Happy August! Lots happening on MSI. Last month we launched several ideas – Mini Starbucks Card, healthy food options, treat receipt, reusable totes, and Strawberry Vivanno. Thank you for your continued involvement in shaping the Starbucks experience.

New ideas under review…

MSI inbox
Posted by flukes

Customized Starbucks t-shirt
Posted by Kristin7

First to know
Inspired by Reward repeat customers with Starbucks promotional items
Posted by elmercup

Starbucks Card Durability
Inspired by my plastic gold card is melting
Posted by lippy1

Straws, please
Posted by VentiIcedCoffe

Ideas Coming soon…

Bring Back Yukon Blend
Posted by disapptd

Bring Back the Maple Scone
Posted by dfwactor

Keep the ideas coming! We’re listening.

Tell us your Idea…in 12 seconds!

bnelson — Thu, 02 Apr 2009 19:08:00 GMT

We know you have a lot of great ideas for Starbucks. But, can you share your idea in just 12 seconds? That is exactly what we asked our shareholders to do at this year’s Annual Meeting.

Each year, Starbucks invites shareholders to attend the Annual Shareholders Meeting in Seattle. This year we gathered on March 18 and the MyStarbucksIdea team greeted and talked with shareholders, showed them the MyStarbucksIdea website, and listened to their ideas for Starbucks.

We met many people and had great discussions around coffee, community, value, food, and healthy options at Starbucks. While waiting for the doors to open, shareholders shared their ideas for Starbucks on this website as well as on video! There was one fun twist to the video submissions though; customers had to tell us their idea for Starbucks in just 12 seconds! Check out some of the 12 second ideas we captured below and if you want to create your own or respond to one of the existing ideas, please do so on the Starbucks Channel on 12seconds.tv. But remember, just 12 seconds. Have fun!

What's your 12 second MyStarbucksIdea?

Starbucks on 12seconds.tv

(Please visit the site to view this media)

Hello from the MSI moderators!

sbx_bean — Sat, 31 Jan 2009 00:09:00 GMT

If you are new to My Starbucks Idea we want to welcome you and hello again to our regulars. Look for us in the comment stream of your ideas. We’re the ones in orange. We also give updates on action taken on ideas in the Ideas in Action section of the site. We work in different areas of the business and monitor specific areas of the site that relate to our daily job. We love reading your ideas and sharing them with the company.

― sbx_bean, I’m Cecile, the MSI community manager
― sbx_stor Sally is an expert on the Starbucks Card and Loyalty team
― sbx_esp Mark represents all things beverage
― sbx_jska Joelle watches the building community sections of the site
― sbx_kand Kristin is a long time partner who works in Global Responsibility
― sbx_slon Sue is our environmental guru
― sbx_evan and sbx_mdro Erin and Megan are the food experts
― sbx_kg Keri is our in-house dietitian
― sbx_ssta Sean is our newest moderator and represents grocery products
― sbx_lbri Leigh is especially interested in the community and other involvement ideas
― sbx_joe Shelley is all things merchandise
― sbx_kpar Kathy is interested in your packaged coffee and tea ideas
― sbx_dlin Destiny watches for the packaged food ideas
― sbx_kyle, sbx_cmah, sbx_eho, sbx_Teve, and sbx_kk Kyle, Charisma, Erich, Teri, and Kaycee look out for ideas for “our partners” as well as the plethora of partner ideas on the MSI partner site
― sbx_rnis Russell monitors the atmosphere and location ideas
― sbx_aorr and sbx_nric Anali and Nancy are the V2V partners interested in community ideas. Check out V2V, the Starbucks social network about community @ www.V2V.net/Starbucks and follow them on Twitter @StarbucksV2V.
― sbx_gc Grace works with our register systems
― sbx_shvr Kevin watches for the new technology ideas
― sbx_Dcoh and sbx_jsim Major and Jason are experts on all things coffee and tea
― sbx_bnel Brad is the voice behind @starbucks Twitter. He sometimes adds a comment to MSI too when he’s not twittering.
― sbx_matt Many of you may be familiar with Matt. He is working on some other exciting projects but continues to be an active advocate for MSI.

Since we launched this site, you have shared over 65,000 ideas with us. We share the popular ones and interesting sleeper ideas with our partners. Some of the ideas we’ve launched include Great Conversations, Splash Sticks, Free Drink with Purchase of a Tumbler, and Birthday Brew.

Some ideas recently put under review include: Coffee Traveler, Sugar-free Mocha, and Rewards Mug.

Some terms you may see on the site:
• under review means there’s a team of partners actively working on the idea to see if it is viable for the business and relevant and meaningful to our customers and partners.
• reviewed means the idea has been discussed and a decision made not to pursue the idea at this time.
• coming soon means it will be in our stores in the coming weeks.
• launched means we have turned your idea into action.

We look forward to hearing your ideas and turning many into action in 2009.

New Idea Partner – in Canada

_sbx_cmah — Fri, 23 Jan 2009 19:40:00 GMT

Hi, my name is Charisma, a new moderator on MSI. I work in Partner Resources and I’ve been with Starbucks for 5 ½ years. I live and work in Vancouver, Canada so I keep my eyes open for any Canada partner and customer ideas. I primarily look at the “our partners” section of the site since those generally relate to my role at Starbucks, but I’ll do a search for other Canada ideas too here and there. I look forward to hearing your ideas…”

Coffee and Conversation with Howard Schultz

sbx_bean — Sat, 13 Dec 2008 01:00:00 GMT

Howard Schultz returned to the CEO position almost a year ago and has since been at the helm of transforming Starbucks. Over the past months we’ve tried some new things. Last night at a Starbucks store in Seattle, Howard sat with about fifty customers from the local community. Howard talked with customers to understand what they think of some of these new products and programs. It was like a live MSI listening session for many of the topics shared echoed the ideas you’ve shared here.

At this unique and intimate gathering, customers shared some of the reasons why they love Starbucks. Among the common sentiments were - “You know what to expect and there’s a sense of community that we don’t want to lose”, meaning customers want the same type of beverage from store to store, but they also want a neighborhood feel. They may want the same Venti Nonfat No Foam Latte, but they don’t necessarily want the exact same type of chair. They also expressed that they want to be known by name and in return they want to know their baristas by name.

Some of the new things customers said they liked are the splash sticks and the healthier food options like the oatmeal, but wish we had more food options for those with wheat and dairy allergies. They like the Pike Place™ Roast, but miss the other brewed coffees. Preferred last year’s Gingerbread Latte over this year’s Gingersnap Latte. The Starbucks Card and Gold Card programs are confusing. Can they be integrated? Sound familiar? Many more ideas were shared over a course of an hour.

I think we’re onto something here at My Starbucks Idea. Many of these ideas are being considered and work is being done. This live event underscores what is on our customers’ minds. We’ll continue to address these concerns and announce the changes based on your input on MyStarbucksIdea.com.

Starbucks is more than a cup of coffee - it is an experience. We thank you for sharing your ideas with us and we look forward to delivering a great experience one cup of coffee, one customer at a time. Last night was the first stop on the MSI listening tour. Look to these pages for further announcements about locations and ways to participate.

MSI wins Forrester Groundswell Award

mguiste — Wed, 29 Oct 2008 16:32:00 GMT

Hi everyone! I'm writing this from Dallas, Texas, at the Forrester Consumer Forum. We're here because we were fortunate enough to win a Forrester Groundswell Award. The Groundswell philosophy is one of the elements that have guided our thinking since we started this site, so to have them tell us, "Yea, that's what we meant," was very rewarding.

But more I am writing this to thank you, our community. I say it often, but I'll say it again: without all of you this site would just be us, talking to ourselves. Boring. You make the site come alive and I thank you most sincerely.

I think there is going to be some media available shortly, I'll post that here if available.

In the meantime, you can read about the announcement and the Groundswell philosophy here:

http://bit.ly/PA0iv
http://www.forrester.com/Groundswell