Customer : New Site Features

New Idea Category

sbx_cindy — Fri, 22 Oct 2010 16:00:00 GMT

Hi everyone! My name is Cindy and I’m a new moderator to My Starbucks Idea. I’m on the Retail Technology and Innovation team. We're focusing on finding ways to enhance the Starbucks Experience with technology. I’m excited to let you know that the category “New Technology” has been added to help us gather your ideas and feedback.

You’ve already seen some great enhancements for the iPhone and BlackBerry with the myStarbucks and Starbucks Card Mobile apps. And you can expect more as we focus on continuous growth and expansion in the mobile world. Last year we looked at digital signage as a cool new way to post our menus and promotions in our stores. Now digital menus are live in selected stores in San Diego and Washington State. There are many new trends and technologies out there and I want to make sure that we find the right ideas for you and Starbucks.

We’re looking forward to taking Starbucks to a new level on the technology front, and hope that you are too. Check out the "New Technology" category under Product Ideas and let us know what’s on your mind! We’re listening…Thanks!

Cindy

100 of Your Ideas Launched with More to Come

sbx_bean — Fri, 15 Oct 2010 17:29:00 GMT

Thank you for participating on MyStarbucksIdea.com. We have picked up momentum on launching your ideas and are pleased to announce that 100 of your ideas are now a reality, with more on the way.

My Starbucks Idea is supported by 40 Starbucks partners, subject matter experts representing different areas of the business who look at the website regularly and then share back to the teams the most popular ideas as well as some of those great “sleeper” ideas. Your ideas are considered and we value your input into bettering the Starbucks Experience.

There is also an exclusive site for Starbucks partners (employees). You’ll see some partner ideas included in the list below too. Keep the ideas coming! We’re listening.

#100 – Buy a Friend a Beverage Remotely
#99 – Starbucks Card Benefits at Licensed Stores
#98 – Bring Back Salted Caramel Hot Chocolate
#97 – Starbucks Reserve
#96 – Venti Stainless Steel Mug
#95 – Reusable Cup Sleeve
#94 – Mobile App for Blackberry
#93 – Dome Lid Button on Register (partner idea)
#92 – Wireless Headsets for Drive Thru Stores (partner idea)
#91 – Recycling
#90 – Coconut Mocha Frappuccino
#89 – Extend the Treat Receipt
#88 – Sell Jamaica Blue Mountain Coffee
#87 – Improve Chocolate Chunk Cookie Recipe
#86 – Serve More Snack Food (popcorn)
#85- My Rewards in Canada
#84 – Free Wi-Fi
#83 – Special Occasion Starbucks Cards
#82 – Mini Cookies
#81 – Cold Cup Replacement Straws
#80 – VIA® Ready Brew at Grocery Stores
#79 – Bring Back Reusable Cold Cup
#78 – Better Incentives for Personal Mugs
#77 – Expand Mobile Payment Starbucks Card
#76 – Fat Free/Sugar-free Frappuccinos
#75 – Decaf Frappuccinos
#74 – Stop Wasting so Many Pastries – National Donation Program
#73 – Computer Wallpaper
#72 – Eco-conscious Starbucks Card
#71 – LED Lighting
#70 – Bring Back Molasses Cookie
#69 – Bold Coffee Available All Day
#68 – Teach Baristas to say “Thank You” in Sign Language
#67 – Post Store Hours Online
#66 – Dark Cherry Mocha
#65 – Brewed Decaf coffee Available in the Afternoon
#64 – Open a Store in Sweden
#63 – iPhone App in Canada & UK
#62 – Loose Leaf Tea for Retail Sale
#61 – New Whole Grain Wrap
#60 – Offer Healthier Treats
#59 – Sell the Earl Grey Tea Bags
#58 – Extend (RED) Starbucks Card Beyond December 2009
#57 – Frequency Reward
#56 – Make Gold Card Gold
#55 – (RED) Gold Card
#54 – Tea Refills for Rewards Program
#53 – More Reusable Venti Cold Tumblers
#52 – Decaf Starbucks VIA Ready Brew
#51 – MSI Inbox
#50 – POS e-learning (partner idea)

To see the the first 50 ideas launched click here:

New Site Enhancements

sbx_bean — Wed, 06 Oct 2010 16:51:00 GMT

The My Starbucks Idea community continues to grow and be an integral part of the Starbucks business. In the spirit of recognizing our MSI community we’d like to share some new site features – an updated leaderboard and an enhanced user profile page.

Leaderboard – recognizes the top ten users – the movers and shakers of MSI for their comment and voting activity for the prior month along with their submitted active ideas. Additional credit is given for positive votes on your ideas. This will change monthly to reflect the previous month’s activity. Once an idea has an official status change it is no longer considered in the calculation. We hope this fosters momentum for even more fresh ideas.

Profile – Wonder how another user got their “idea launched” badge? Well now you can see their ideas and which ones have launched or are under review. Click on the user name to see more information about them, like how long they’ve been a member of My Starbucks Idea, recent site activity, and on your profile page you can even upload a picture of yourself for others in the community to see. Click on the “My Profile” button at the top of the page after you log in to update your profile information today.

We hope you enjoy these changes to the site and look forward to your feedback. We have something big to celebrate with you in the next week or so. Anyone have any ideas what it could be? Keep the ideas coming!

MSI Turns Two

sbx_bean — Fri, 26 Mar 2010 15:25:00 GMT

Hello,

Two years ago, My Starbucks Idea (MSI) debuted at Starbucks Annual Meeting of Shareholders. The site continues to flourish with ideas, votes and comments flowing in. Many customers visit the site on a regular basis to check out the newest ideas in action, look at the question of the day, see if they made the leader board or to check their inbox to see if anyone has commented on ideas they’re interested in too. A few months ago, we added a new feature where customers can fill out their profile and get to know other MSI users a little better.

I have the rewarding job of sharing your great ideas with our company and then sharing what the company is working on with all of you. This active communication helps to turn your ideas into action. As we enter year three, we’ve already received 90,000 ideas and have launched 70 of them. Most recently – Teach Baristas to Say “Thank You” in Sign Language, Computer Wallpaper, and Pour Over Brewing. We are not slowing down. Ideas from MSI have played an integral part in the way we work and are part of many of our future plans to provide an uplifting and inspiring Starbucks Experience.

Thank you for your input! Let me know what ideas you have to further enhance My Starbucks Idea.

I look forward to our continued conversation,

Cecile

New Year, New Look

sbx_bean — Fri, 08 Jan 2010 14:00:00 GMT

Welcome...

to the new My Starbucks Idea. We've made some design changes and added a few new features.

Some new things to look out for include:

Profiles - make sure you fill out your profile, so your fellow MSI users can learn more about you.
Badges - some of you may have an icon next to your name because you're a top commenter or you may have had one of your ideas launched.
Question of the Day - now shows real time results.
Text Editor - Many of you have asked for this one!

Please let me know how you like the new site. I look forward to your feedback!

Cecile

Site Down Tonight

sbx_bean — Thu, 07 Jan 2010 17:45:00 GMT

Starting at 8:00 pm PST tonight the My Starbucks Idea site will be down for scheduled maintenence and enhancements. I think you'll really like some of the changes we are making!

If a great idea hits you while the site is down, jot it down and come back tomorrow to experience the new & improved site. I look forward to hearing your feedback on the changes.

Cecile

New Idea Category – Outside U.S.A.

sbx_bean — Tue, 15 Dec 2009 17:01:00 GMT

We’ve been seeing more and more ideas from customers outside of the United States. But because most of the customers on My Starbucks Idea are in the U.S. these ideas seem to get hidden. To help give these ideas more visibility we’ve added a special category for international Starbucks ideas. So if you have an idea for Starbucks in the United Kingdom, Singapore, Venezuela or any of the other countries where you can find a Starbucks let us know in this category. We’ll be sure to share the ideas with our international partners.