Customer : Starbucks Card

Find a Starbucks Street Team and Get a Starbucks Card!

Chuck Davidson — Sat, 14 Nov 2009 01:21:00 GMT

Hi all, my name is Chuck and I work on the Starbucks Card team. Earlier this summer we launched the Starbucks Card Mobile application, which lets you manage your Starbucks Card and even pay with your iPhone™ or iTouch™ at certain Starbucks stores in Seattle and the Bay area (click here to visit our store locator).

This week, (today through Monday 11/16) we’re going to have Starbucks teams out on the streets – Find these teams and you’ll get a Starbucks Card! Just show them the Starbucks Card Mobile app on your iPhone™ or iTouch™, and you’ll receive a free $5 Starbucks Card to load directly onto your device (until we run out). Check out the street team schedule below to see if we're going to be near you.

And even better, right now, if you reload your mobile card with $25 or more, using your Visa card, you’ll even earn a $5 bonus.

If you haven’t checked out the application and want to learn more, visit www.starbucks.com/mobile-apps today.

Cheers!

Chuck

Street Team Schedule:

11/12:

Bay Area:
Store 5217-
20520 Stevens Creek Blvd
Near Apple Campus
Near

Seattle:
Store 3394- U Village II
Activity to take place at University of Washington Campus

11/13:

Bay Area:
Store 631-
1687 Hollenbeck Rd
Nearby shopping center & close to Apple Campus

Seattle:
Store 3394- U Village II
Activity to take place at University Village Shopping Center

11/14:

Bay Area:
Store 10312-
Charleston & Independence
Store 5848-
5180 Stevens Creek Blvd

Seattle:
Store 3379-
7th & Stewart
Store 3298
7th & Pike
Activity to take place around Westlake center and Pacific Place

11/15:

Bay Area:
University Ave Palo Alto Apple Store Location

Seattle:
Store 3394-
Activity to take place at University Village Shopping Center

11/16:

Bay Area:
Store 10663-
Shoreline & Pear
Store 5663-
Castro@ High School
Store 618-
1037 El Monte Ave

Seattle:
Store 111- Key Tower
Store 101- Columbia Center
Store 3347- 999 3rd Ave
Store 10302- Columbia Tower

In Response to Your Comments on My Starbucks Rewards

TerryDavenport — Sat, 07 Nov 2009 01:09:00 GMT

Hi Everyone,

Thank you for your comments and feedback on the launch of My Starbucks Rewards - the new improved rewards program for our valued Starbucks Card members. We are very excited about this new program, because it incorporates many of the ideas we've heard from you and from our store Partners and provides even more value and ways to save.

From the day we launched MSI one of the top ideas has been "let me earn FREE beverages" - well, that is now easier than ever and is one of the most anticipated additions to this new program.

Here are some other improvements we've made based on your ideas:

"Lose the $25 annual fee". That is what it cost for annual Gold membership, and while some say they'll miss the 10% discount, more customers overwhelmingly preferred a program with NO FEE. In fact this was the #1 idea in our research and will open up membership to lots more customers.
"Two different programs are confusing". We heard this from both customers and our partners - in fact some of you told us you carry two cards to get the most savings. So the new program will be easier to understand - the more you use your Starbucks Card the more benefits you earn.
"The more I visit, the more I should be recognized and rewarded" We agree! So we created a simple to understand system awarding a "Star" for every time you visit and use your card. These Stars are tracked and earn you rewards and get you to the next level of benefits.
"I am already a member, That should count for something" ...and it does. We really appreciate everyone who joined our program in its first year - with a special thanks to our inaugural Gold members. So current Rewards members get to start in our new Green level, and you special Gold Card members get to start in our new gold level...and will receive a new personalized gold card - it's quite cool!

We know it may take a little bit of time for everyone to get used to the improved program, but ultimately, our hope is that it is easier to understand and use. We wanted to be more inclusive and provide more benefits to more of our customers.

One last reminder - you must register your current card to be moved into our new program (many of you Gold Card members have not yet registered your card). Oh, and make sure we have your mail address, because that is how we'll get you your Reward Certificates like a free birthday beverage and other earned rewards.

Thank you again for all of your suggestions. We are always looking for ways to improve our programs and your input makes a big difference.

Introducing My Starbucks Rewards

Stacy Speicher — Fri, 30 Oct 2009 21:53:00 GMT

I am excited to share the next evolution of our loyalty program. While both Starbucks Card Rewards and Starbucks Gold exceeded our expectations, we are always looking for ways to improve our programs and we received a lot of great feedback on what we could do differently. Launching on December 26, 2009, My Starbucks Rewards will combine many elements of both programs – with no membership fee! – into one simplified program.

On more than one occasion, I have been in line at my local Starbucks and saw one of our wonderful Gold members pull out a Gold card AND a registered Starbucks Card and ask which card would provide the better discount. I don’t blame them at all! Both programs were launched with good intent to provide value to our customers, but we quickly understood we could make the experience easier.

My Starbucks Rewards will have different levels that customers can earn their way into by collecting stars for each time they visit a participating store in the U.S. and pay with their registered Starbucks Card. The great news is that once you move up a level – you continue to get all of the benefits you received in the previous level. Many of these benefits will seem very familiar – free drink on your birthday, free flavored syrups and brewed refills. Others have changed. For example while the program won’t offer the 10% discount, once a customer reaches the Gold Level, they will be able to start earning free drinks based on the number of stars they collect. Since I know many of you are very frequent customers and have asked to be rewarded in a way that acknowledges this, I am hoping this is really good news!

A couple of other changes that were based directly on customer feedback include the ability to use any Card that is registered to your account (except Duetto®). This means if you got a snazzy customized card from your special someone, once registered, you can use that and receive all of the great benefits associated with whatever level you are in. That said, for members who reach the Gold Level, we will be sending them a personalized Starbucks Card – something we have wanted to do for a long time.

Additionally, while we continue to work on ensuring benefits can be redeemed at all stores, I can tell you that with the new program – at a minimum, you will earn a star every time you use your registered Card at a location in the U.S. that accepts the Starbucks Card.

Finally, current Gold members may be wondering what happens to them with this new program. Of course we will honor the full term of all memberships. In fact, as a special thank you to our dear early-joiners, memberships set to expire prior to the end of the year will be extended to January 5, 2010. Upon expiration, Gold Card members will automatically transition into the new Gold Level of MSR. Between now and 12.26.09, registered cardholders will automatically transition into the Green Level.

Well, despite the length of this blog, I’ve probably raised more questions than I’ve answered, which is why we have created a massive FAQ page at Starbucks.com/rewards. I will end by saying we really did try to fix many of the biggest concerns we heard from our customers. I hope you like it – please let us know what you think!

Thanks, Stacy

This blog was inspired by your ideas:

Punch card system
Starbucks Card

New Mini Starbucks Card – Coming Soon

_sbx_stor — Fri, 30 Oct 2009 15:57:00 GMT

We are happy to announce our new Designer Mini Starbucks Card. This limited edition Starbucks Card is a collaboration with fashion designer, Christian Siriano, winner of Project Runway Season 4. The Card’s design is inspired by mod style, contemporary drama and Christian’s love of theatrical fantasy. Available in stores this holiday season, the Christian Siriano Mini Starbucks Card is sure to be a great holiday gift!

Also, remember to register the Card to unlock the benefits of Starbucks Rewards* including balance protection, free select syrups and soy milk, free refills on brewed coffee, up to two consecutive hours of free AT&T Wi-Fi and a free beverage on your birthday!

The Christian Siriano Mini Starbucks Card will be available in participating stores in the U.S. and Canada on November 17.

*In company-operated Starbucks stores.

A Limited Time Offer from the Starbucks Card Team

_sbx_jbak2 — Thu, 29 Oct 2009 17:23:00 GMT

Hello again, this is Jeff Carroll from the Starbucks Card team. I’m writing today to let you know about a pretty cool offer for users of our Starbucks Card Mobile app.

The first time you use your Visa® card to reload your Starbucks Card with $25.00 or more using the Starbucks Card Mobile app, you’ll receive a $5.00 bonus, for a limited time.

If you have not downloaded the Starbucks Card Mobile app from the iTunes app store, you can do so by clicking here. If you already have the Starbucks Card Mobile app on your iPhone or iPod Touch, all you need to do is reload your Card (using a Visa® card as payment). For Frequently Asked Questions (FAQs) about the Starbucks Card Mobile app, please click here.

Thanks for reading, and have a great day!

The Newest Ideas in Action

sbx_bean — Fri, 02 Oct 2009 21:54:00 GMT

We're making progress on ideas that you've shared with us on
My Starbucks Idea. Your ideas continue to inspire us. Keep the ideas coming!

Ideas LAUNCHED

Discount Shipping to Military Bases
Starbucks iPhone App
Display Card Balance on Register

Ideas UNDER REVIEW

Return the Cups with the Inspirational Quotes
posted by coffeecup2009

Skinny Pumpkin Spice Latte
posted by valeriea0001

Sugar-free Holiday!
posted by Kluvsflipflops

Ideas COMING SOON

Stop Wasting so Many Pastries!
posted by camille

Make MORE Reusable Venti Tumblers!
posted by tisjustme

Don't Make me Search my Inbox
posted by flukes

Starbucks Card Mobile – the next innovation from the Starbucks Card team

Chuck Davidson — Thu, 24 Sep 2009 15:47:00 GMT

We are very pleased to announce the Starbucks Card Mobile app for your iPhone.

You told us that convenience is important to you - what better way to manage your Starbucks Card than with your iPhone or iPod touch?

We took your suggestions and built an application that we think will meet your needs!

Need to know your balance? Done!
Need to add all of your favorites Cards? Done!
Need to sign-in and manage your Card account? Done!
Need to reload your Starbucks Card? Done!

And now for the really cool part - you can even pay for your Starbucks purchases with your iPhone or iPod Touch in 16 test store locations in Seattle, WA and Silicon Valley, CA. (For details of these stores and maps, please visit www.starbucks.com/mobile-apps/StarbucksCardMobile)

Mobile payment lets you enjoy your Starbucks Experience, on the go, with no wallet required!

I love to swim in Lake Washington and rarely take my wallet to workouts. On my way home I stop by the Starbucks on 4000 East Madison (one of 8 payment trial participants in Seattle). Here I can use Starbucks Card Mobile to check my balance and reload my account while I’m in line; and then pay for my doppio with my iPhone at the register – quick and easy!

We are very excited to test Mobile Payment with Starbucks Card Mobile and are looking forward to your feedback. If you live or work near these stores, please give it a try! If you are not within the test areas, please follow our journey on mystarbucksidea.com

You can download Starbucks Card Mobile today, in the iTunes App Store and you can check our a fun video about the app here.

(Please visit the site to view this media)

Chuck