Customer : (RED)

Starbucks Love Project!

Lindsey Austin — Tue, 17 Nov 2009 08:00:00 GMT

Hey Lindsey here again! If you don't remember me from previous posts, I work on the marketing team and specifically support our relationship with (RED)™ - a key component of Starbucks™ Shared Planet™ and our ongoing commitment to the people and communities that grow our coffee.

Today, I’m thrilled to announce a new and fabulous way for you to support (STARBUCKS) RED. When you spend $15 (before tax and excluding money loaded to Starbucks Cards) at a participating Starbucks store in the U.S. and Canada, we’ll give you a special gift: The Starbucks & (RED)™ Exclusive CD “All You Need Is Love.” This beautiful CD includes exclusive tracks from U2, Dave Matthews Band, John Legend and Playing for Change singing the title track.

But that’s not all. For every CD we distribute, we’ll give $1 to the Global Fund to fight AIDS in Africa. “All You Need Is Love” CD supplies are limited, so don’t wait to get your copy. Once they’re gone, they’re gone!

To learn more about the CD and watch exclusive video content, visit our new website at StarbucksLoveProject.com. You can also create a “Love Drawing” which will result in a 5 cent contribution to the Global Fund (limit 1 million participants). Stay tuned in the coming weeks for more news on the Starbucks Love Project – we have some incredible events and surprises coming your way.

Cheers!
Lindsey

P.S. If you use your (STARBUCKS) RED Card to make your $15 purchase, Starbucks will give another 5 cents U.S. to the Global Fund. And we’ll continue giving 5 cents U.S. every time you use your card to make a purchase through December 31, 2010!! Just a little tip for all you customers looking for more ways to do good this holiday season and into the New Year.

Bid Now on an Exclusive (STARBUCKS) RED Collector's Basket!

Lindsey Austin — Wed, 16 Sep 2009 17:25:00 GMT

Hi everyone,

Thank you all for your continued support of (STARBUCKS) RED . I am excited to write a blog today about the newest way for you to help generate contributions to the Global Fund! From today through September 25, 2009, we are auctioning off an exclusive (STARBUCKS) RED Collector’s Basket to U.S. residents! 100% of the winning bid will go to the Global Fund to help fight AIDS in Africa. The basket includes the following:

One Mini (STARBUCKS) RED Card, preloaded with $6000 US! Every time you use the card to make a purchase at participating Starbucks stores in the U.S. and Canada through 12/31/10, Starbucks will make a five cent (US) contribution to the Global Fund. This card is not yet available in Starbucks stores, so bid now to have it before anyone else!
One trip for two adults (21 years or older) to a (RED)NIGHTS concert of the winning buyer's choice. Each includes VIP Passes to a special event and a (RED)NIGHTS goodie bag.
- The (RED)NIGHTS Trip also includes:
- Two round-trip tickets originating and terminating in any city served by and on a recognized commercial passenger airline in the United States, including Alaska and Hawaii.
- Two nights in a three-star rated hotel selected by Starbucks.
- One VISA check card preloaded with $500US to be used for transportation to and from the concert city's airport to hotel, transportation to and from the concert, and meals during the two-day period.
One (1) (STARBUCKS)RED Set Including
- One (1) pound of (STARBUCKS) RED Whole Bean Coffee, approximate retail value $11.95US. This coffee is made from a blend of East African beans.
- One (1) (STARBUCKS)RED Coffee Tumbler, approximate retail value $15.95US.
- One (1) (STARBUCKS)RED Double-Wall Stainless Water Bottle, approximate retail value $19.95US.

Be sure you check out the auction and place the winning bid today! After all, isn’t it fun to give AND receive?

Cheers!

Lindsey

An Update on (STARBUCKS)RED

Lindsey Austin — Thu, 16 Jul 2009 16:17:00 GMT

Hi there! My name is Lindsey Austin, and I work on the Marketing Team. I support our partnership with (PRODUCT)RED™, a key component of Starbucks™ Shared Planet™ and our ongoing commitment to the people and communities that grow our coffee.

You’ve probably already noticed the arrival of Summer brought with it a bunch of cool new (STARBUCKS)RED products, including the (STARBUCKS)RED Tumbler, (STARBUCKS)RED Water Bottle, (STARBUCKS)RED 1 lb African Whole Bean Coffee and the “World Is Africa” CD. Every time you purchase one of these products, Starbucks will contribute $1 U.S. to the Global Fund to help people living with HIV in Africa.

Also back by popular demand is the (STARBUCKS)RED Card. Through December 31, 2009, Starbucks will contribute 5 cents U.S. from every purchase made with the Card to the Global Fund. This beautifully designed Card gives you a chance to do something good every time they make a purchase at one of our stores. All those nickels add up fast.

In the seven months since we began our partnership with (PRODUCT)RED, sales of (STARBUCKS)RED products have generated contributions equaling more than four million daily doses of antiretroviral medicine. It’s pretty amazing to think about what we’ve already accomplished, and this is just the beginning.

Thank you for your support of (STARBUCKS)RED!

Lindsey

P.S. For more information on (STARBUCKS)RED, visit starbucks.com/RED. To learn more about the (RED)™ and the Global Fund, visit JOINRED.com.

This blog was inspired by one of your ideas: Product (RED) Tumblers and Mugs

A (RED) Update

_sbx_lbri — Tue, 24 Mar 2009 18:00:00 GMT

To date Starbucks customers have generated contributions equal to more than 3.7MM daily doses of antiretroviral medicine through the purchase of select (Starbucks)^RED products like the (Starbucks)^RED Holiday Exclusives and (Starbucks)^RED Card. This equates to providing lifesaving antiretroviral therapy to more than 10,000 people with HIV in Africa for one year.

You can help us keep the momentum going by purchasing U2's amazing new album No Line on the Horizon. Currently #1 on the Billboard 200, U2's No Line on the Horizon is coming off of one the most successful launch week's Starbucks has experienced since we started carrying entertainment product. Every time someone purchases this album at Starbucks, we will donate $1.00 to The Global Fund to help fight AIDS in Africa!

Thanks for your support- together we are making a difference.

Kick-off (RED) Collaboration with a Bono CD!
posted by Tripp41Entropy

(Starbucks) RED Merchandise
posted by Holy Joe

Raise the RED contribution!!
posted by LargeHamster

Coffee and Conversations with Howard Schultz @ Lakewood, WA Store

sbx_bean — Tue, 27 Jan 2009 23:48:00 GMT

Last week Howard Schultz hosted a second coffee and conversation night at a Starbucks in Lakewood, WA. The store was packed; about 100 customers joined him to share their views of Starbucks. Many more customers were represented, because each customer brought messages from families and friends too.

Howard met with these customers and asked the question, “What does it mean to be a Starbucks customer and what can we do to help enhance your experience?”

Knowing the baristas names seems to go hand in hand with friendly service was the first idea shared. The attendees suggested that baristas wear nametags. This is a popular idea on MSI, but equally popular with our partners is to not wear name tags. Finding a solution that meets the needs of our customers to know baristas by name without wearing name tags is the challenge. Got any ideas?

Howard along with Cliff Burrows, president U.S. shared some items on the horizon that are being worked on right now, including a new register system to boost technology capabilities in stores, new store design, and the reusable cold cup.

Howard asked how many customers knew that Starbucks is the largest purchaser of Fair Trade Certified™ coffee. Awareness was high. Customers also know about Starbucks partnership with (RED)™, but want us to tell our story of all that we do in our local communities too. Customers referenced money that Starbucks gives partners in times of need through the C.U.P. (caring unites partners) Fund, giving to local food banks and collaborating with local high schools. Some spoke about our health care benefits and recognized and valued that we were the first company to offer these benefits to part time employees.

Many customers said that they love “their” Starbucks store and consider it part of their daily routine, but also shared that the stores should not have a cookie cutter atmosphere, but be an extension of the community.

The customers’ passion for their community resonated. These conversations with customers along with ideas shared on MSI help keep us focused. We look forward to more coffee and conversation with you. Keep the ideas coming…