Customer : (RED)

Starbucks + iTunes + (RED) Team Up

sbx_wmaj — Fri, 14 Dec 2012 19:31:00 GMT

Looking for a gift for that person who’s hard to shop for? You’re not alone – last year more than $100 billion in gift cards were sold in the United States for the fickle folks on our lists.

But just because it’s a gift card doesn’t mean it can’t be a thoughtful present. Here’s proof: Starbucks, iTunes and (RED) have come together to bundle a perfect gift.

For $30, you can buy a $15 Starbucks Card eGift and $15 iTunes Card eGift – then Starbucks and iTunes together donate 5% of the purchase price to the Global Fund to help deliver an AIDS-free generation by 2015.

I just love spreading holiday cheer with gifts that give back. If you feel the same way, check out this gift.

Happy Holidays!

Inspired by your ideas:

(RED) Card for 2012
posted by lschaefe

12 Days of Gifting

sbx_bean — Fri, 30 Nov 2012 18:54:00 GMT

Tomorrow is the first day of the 12 Days of Gifting. It’s our annual holiday shopping event where we feature a different gift idea every day for the first 12 days of December. Check out Starbucks.com/rekindle every day to see that day’s great offer or text "12DAYS" to 697289 to receive daily offers.*

We’re starting things off tomorrow with an idea you’ve asked for on My Starbucks Idea: a free drink with tumbler or mug purchase. For December 1, 2012, that’ exactly what you’ll get: buy any reusable tumbler or mug and you’ll get a free Grande (16 fl oz) handcrafted beverage.

December 1 is also World AIDS Day. Starbucks has donated over $11 million to the Global Fund to help fight AIDS in Africa. This year we’re teaming up again with (RED). With every purchase of a handcrafted beverage at participating stores in the U.S. and Canada, Starbucks will make a five-cent donation to the Global Fund. Learn more at joinred.com. The donation will also be given on the free handcrafted beverage offered on Day 1 of the 12 Days of Gifting. You can buy a tumbler for a gift, enjoy a Grande beverage on us and do some good for the world community too.

I can’t share the rest of the offers, as they’ll be a surprise each day, but I can tell you to look out for Day 3. This one is going to be great. Here’s a hint: I think it’s a perfect gift for my coffee-loving Dad and one that will keep on giving into the New Year.

Inspired by your ideas:

Free drink when you purchase a mug or tumbler
posted by magneto35

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Support World AIDS Day on Thursday, December 1

Vivek Varma — Thu, 01 Dec 2011 13:00:00 GMT

Stop by your Starbucks store today in recognition of World AIDS Day! For every handcrafted beverage sold at participating Starbucks stores in the U.S. and Canada in support of World AIDS Day, Starbucks will make a five cent contribution to The Global Fund. Since the launch of our partnership with (RED)TM in December 2008, Starbucks has contributed nearly $10 million to The Global Fund to help those living with HIV/AIDS in Africa.

Thank you for your support!

Vivek Varma
executive vice president, Public Affairs

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World AIDS Day and 12 Days of Sharing

sbx_sspe — Wed, 01 Dec 2010 09:00:00 GMT

Hi there! It’s me—Sarah, from the merchandise team. December 1 marks World AIDS Day and the start of our 12 Days of Sharing promotion. On this day, we'll feature our (STARBUCKS) RED products, emphasizing the contribution that Starbucks will make with each sale. These particular merchandise items will be featured on a pedestal table, and include:

(STARBUCKS) RED Card
This year’s (STARBUCKS) RED (TM) Card and carrier were designed by Jonathan Adler, a leading designer of housewares and host of Bravo’s Top Design. Starbucks will contribute 5 cents (U.S.) per transaction made on any (STARBUCKS) RED Card to the Global Fund through 2011.

What’s most exciting is that when you purchase any of these items (excluding the (STARBUCKS) RED Card) at participating stores, $1 U.S. will go to the Global Fund to help fight AIDS in Africa.

(STARBUCKS) RED Holiday Charm ($8.95 US / $9.95 CAN)
This ornament was handcrafted by women in Rwanda as part of Starbucks ongoing commitment to people and communities in Africa.
(STARBUCKS) RED Double Wall Ceramic To Go Cup – 12 oz. ($10.95 US / $11.95 CAN)
Designed exclusively by Jonathan Adler for Starbucks, this one of a kind mug is already flying off the shelves. Get yours while supplies last!
(STARBUCKS) RED Color Change Tumbler—16 oz. ($10.95 US / $12.95 CAN)
Fill this tumbler with hot water and uncover the color-change magic of the word (RED)iscover!
(STARBUCKS) RED Stainless Steel Tumbler – 16 oz. ($19.95 US / $22.95 CAN)
(STARBUCKS) RED Double Wall Stainless Steel Water Bottle – 18 oz. ($19.95 US / $21.95 CAN)
(STARBUCKS) RED Whole Bean Coffee—1 lb. ($11.95 US / $15.95 CAN)
This blend from East Africa is balanced and complex, with delicate acidity and a flavorful interplay of exotic floral and citrus notes.

In recognition of World AIDS Day Starbucks will also contribute 5 cents (U.S.) to the Global Fund with every purchase of a handcrafted beverage on December 1 at a participating store!

Through December 12 we will feature some of our most popular products each day at an incredible value. We’re calling this the 12 Days of Sharing. The exclusive offer of the day will be revealed at Starbucks.com/share.

Share the gift of life by buying (STARBUCKS) RED items today, and we’ll share the gift of savings with you, through December 12! Happy holidays!

100 of Your Ideas Launched with More to Come

sbx_bean — Fri, 15 Oct 2010 17:29:00 GMT

Thank you for participating on MyStarbucksIdea.com. We have picked up momentum on launching your ideas and are pleased to announce that 100 of your ideas are now a reality, with more on the way.

My Starbucks Idea is supported by 40 Starbucks partners, subject matter experts representing different areas of the business who look at the website regularly and then share back to the teams the most popular ideas as well as some of those great “sleeper” ideas. Your ideas are considered and we value your input into bettering the Starbucks Experience.

There is also an exclusive site for Starbucks partners (employees). You’ll see some partner ideas included in the list below too. Keep the ideas coming! We’re listening.

#100 – Buy a Friend a Beverage Remotely
#99 – Starbucks Card Benefits at Licensed Stores
#98 – Bring Back Salted Caramel Hot Chocolate
#97 – Starbucks Reserve
#96 – Venti Stainless Steel Mug
#95 – Reusable Cup Sleeve
#94 – Mobile App for Blackberry
#93 – Dome Lid Button on Register (partner idea)
#92 – Wireless Headsets for Drive Thru Stores (partner idea)
#91 – Recycling
#90 – Coconut Mocha Frappuccino
#89 – Extend the Treat Receipt
#88 – Sell Jamaica Blue Mountain Coffee
#87 – Improve Chocolate Chunk Cookie Recipe
#86 – Serve More Snack Food (popcorn)
#85- My Rewards in Canada
#84 – Free Wi-Fi
#83 – Special Occasion Starbucks Cards
#82 – Mini Cookies
#81 – Cold Cup Replacement Straws
#80 – VIA® Ready Brew at Grocery Stores
#79 – Bring Back Reusable Cold Cup
#78 – Better Incentives for Personal Mugs
#77 – Expand Mobile Payment Starbucks Card
#76 – Fat Free/Sugar-free Frappuccinos
#75 – Decaf Frappuccinos
#74 – Stop Wasting so Many Pastries – National Donation Program
#73 – Computer Wallpaper
#72 – Eco-conscious Starbucks Card
#71 – LED Lighting
#70 – Bring Back Molasses Cookie
#69 – Bold Coffee Available All Day
#68 – Teach Baristas to say “Thank You” in Sign Language
#67 – Post Store Hours Online
#66 – Dark Cherry Mocha
#65 – Brewed Decaf coffee Available in the Afternoon
#64 – Open a Store in Sweden
#63 – iPhone App in Canada & UK
#62 – Loose Leaf Tea for Retail Sale
#61 – New Whole Grain Wrap
#60 – Offer Healthier Treats
#59 – Sell the Earl Grey Tea Bags
#58 – Extend (RED) Starbucks Card Beyond December 2009
#57 – Frequency Reward
#56 – Make Gold Card Gold
#55 – (RED) Gold Card
#54 – Tea Refills for Rewards Program
#53 – More Reusable Venti Cold Tumblers
#52 – Decaf Starbucks VIA Ready Brew
#51 – MSI Inbox
#50 – POS e-learning (partner idea)

To see the the first 50 ideas launched click here:

Watch "The Lazarus Effect" Tonight

Lindsey A — Mon, 24 May 2010 21:10:00 GMT

I’m writing to encourage you to tune in tonight for the premier of the HBO Documentary “The Lazarus Effect” at 9PM ET/PT on HBO and YouTube at 9:30PM ET/PT. The half hour documentary - produced by (RED)™ and Anonymous Content, directed by Lance Bangs and executive produced by Spike Jonze - helps raise awareness of the transformative effect of antiretroviral medicine for those living with HIV in Africa.

"The Lazarus Effect” is a term that references the biblical story of Lazarus and his resurrection. The term has been used broadly to describe the transformative effect of antiretroviral medicine on those living with HIV. A person dying from AIDS can regain their strength and vitality in as few as 40 days after gaining access to antiretroviral pills that cost around 40 cents a day. The documentary draws attention to the impact of increased access to this medicine during the past decade and the hope it has brought to millions of people.

HIV/AIDS is a preventable and treatable disease, yet it has killed more than 20 million people in Africa. In 2002, nearly 29 million people in sub-Saharan Africa had HIV, yet only 50,000 people could afford the $10,000 a year treatment needed to stay alive. Today, thanks to increased political support, a push by global health organizations and contributions from the private sector, the cost of ARV drugs is now around 40 cents a day and more than three million people in Africa are now receiving treatment.

To date, Starbucks has generated funds equivalent to more than 14 million days of medicine through the sale of select (STARBUCKS)RED products. That is something we all can be very proud of. Enjoy the documentary and thank you for your support.

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MSI Coffee Tasting Club Week #3 - (Starbucks)RED East Africa Blend

sbx_kk — Tue, 23 Mar 2010 12:00:00 GMT

As a 17 year Starbucks Coffee Company partner (employee), I have enjoyed the privilege of tasting some of the world’s finest coffees. I am especially thrilled to have the opportunity to savor (STARBUCKS) RED East AFrica Blend.

Africa is the birthplace of coffee, and Starbucks has always cherished the amazing flavors and aromas of African coffees. And, with the opening of a Farmer Support Center in Rwanda, we’re working directly with farmers to help improve the quality and sustainability of their coffee for years to come.

(STARBUCKS)RED East Africa Blend is balanced and complex, with delicate acidity and a flavorful interplay of sweet citrus, subtle herbal and savory spice notes. I am enjoying this coffee now with my morning blueberry muffin, while writing this BLOG. I will also be serving it later tonight at a dinner party celebrating with my neighbors and sharing its story.

Together, we can make a difference. When you buy a (STARBUCKS)RED product or pay with your (STARBUCKS)RED Card, Starbucks will make a contribution to the Global Fund to help people living with HIV in Africa. With your help, we've already generated contributions equaling more than 14 million daily doses of medicine. To learn more, visit: www.starbucks.com/RED.

Cheers,
Kaycee

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